What Is MSRP?

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If you’re a novice driver looking for a new vehicle in the Devine area, you may be wondering “what is MSRP?” and “what does MSRP mean?” MSRP is an acronym for Manufacturer Suggested Retail Price and is a price point that the manufacturer suggests a dealership sells a vehicle at. MSRP meaning can also be referred to as the list price. 

Nevertheless, the Chrysler, Dodge, Jeep, Ram manufacturer determines the MSRP by taking into account the materials used in the vehicle’s construction, market information on the car’s popularity, and more. Find out more about MSRP and the difference between MSRP vs. invoice price with the finance experts at Brown Dodge Chrysler Jeep Ram.

Meaning of MSRP

So, what is MSRP? Short answer: the MSRP is the recommended price at which dealerships like Brown Dodge Chrysler Jeep Ram should sell a vehicle. Read on to find out more before purchasing a car in Devine:

  • Car shoppers can find the MSRP on the manufacturer’s website or the dealer’s website, and they can use it when negotiating the price of their new vehicle. 
  • The MSRP is the same for each vehicle of the same model, however, it won’t be the same for every vehicle the manufacturer sells. For instance, SUVs will have a different MSRP than a sedan or a truck. 
  • A particular model will share the same MSRP across all dealerships, as the price is set by the manufacturer.

MSRP vs. Invoice Price

Ever hear of the phrase “invoice price” while searching for cars in the Castroville market? Not sure how to differentiate between MSRP vs. invoice price? 

  • MSRP is the “sticker price”, i.e the amount you’ll be paying the dealer
  • Invoice price (or dealer price) refers to the amount a dealer pays the manufacturer 

It’s important to remember that in many cases, the MSRP is merely “recommended”, so there’s room to negotiate on a final price point. Understanding the difference between MSRP vs. invoice price will allow you to reach a final offer that’s fair to both parties and won’t go over your budget. 

Find Out More About MSRP Meaning with Brown Dodge Chrysler Jeep Ram in Devine!

Looking for a new Chrysler, Dodge, Jeep, Ram car from our inventory but aren’t sure what the difference is between its MSRP vs. invoice price? Contact us here at Brown Dodge Chrysler Jeep Ram to consult with a member of our finance team. Our experts are more than happy to help you research the MSRP of your preferred vehicle, provide you with car buying tips to ensure you make a smart investment, or answer any questions you may have as you apply for financing!


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170 IH 35 North • Devine, TX 78016

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Brown Dodge Chrysler Jeep Ram 29.1313311, -98.8925539.